This line of luggage was designed exclusively for Adidas as a gift to all of Adidas celebrity endorsers. This was designed to be a luxury gift for endorsers such as Kanye West, Snoop Dog, and Ferrel Williams. This collection was to include a carry on roller bag, a backpack and a messenger bag.
Luggage gets thrown around, beaten up and broken. Even some of the most expensive luggage can break. Wheels that roll all directions, although convenient break easier than any other wheel. It is important that luggage holds a durable structure without being rigid to avoid cracking pieces on the outer shell.
Luggage is often designed large in size with multiple pockets and pouches to hold objects. This makes it difficult finding things quickly especially in a busy airport. The intent of this luggage collection was to be designed with storage options, but simplified making it easy for the consumer to be able to find things quickly and efficiently.